Solution:

Appealing campaign focusing on lotteries and exciting prizes in billboards and social media and at last holding a live lottery (due to Covid-19 it was not possible to gather but it run as the live event with the highest live participants as the first largest live online event). This event took place in Ghazzali Cinema Town.

Campaign outcome: considerable rise of sale and participating over 7 million people in lucky draw, increase of followers even after the lucky draw